Posted by Team Anaahat


Brochure Designing

Many may think that brochure designing is all about making information look pretty. But the truth cannot be farther from that. At Anaahat the team is dedicated to the cause of giving clear, honest and yes of course aesthetically sound narration and depiction of the information. Our clients feel that brochure designing is one of our standouts, but we believe that we only present the true picture and honesty does the rest!
We are about to reveal what no one else would. We will now lead you into thought that we apply to brochure designing. Anaahat undeniably finds the front cover to be the most important part of the brochure and ideally it should be as much about colour, theme and information as about the company’s USP. So one has to see the entire picture clearly before homing onto a single piece of information and have clear reasons for utilizing that information for the front cover.
You know what makes brochure designing a tricky job? The fact more often than not our clients do not have clarity on the information that they would want to project in the brochure is what makes our job tricky. Hey! But whoever complained about challenges! We Love them! So we start from getting the relevant information, prioritizing it, filling in the gaps by asking for more relevant information, structuring it and lastly shaping it into an interesting form.
Our content too has many styles and registers. We are one with the thought that content is as important an aspect brochure designing as its other creative aspects. Content cannot be overwhelming and neither can it be insignificant. The USP of the product and the company are our key focus areas for the content.
When all of these are summed up, brochure designing happens at Anaahat! Yet the final product is off course finalized by the client, cause we truly believe that we own our thoughts but the client owns the product !