Kickstart Branding for Roltech Manufacturing Company
Conveyors Spare Manufacturers
Being established in the year 2008, Roltechwere supplying Conveyor spare parts particularly rollers (idlers), and frames. They have clients from various sectors namely original Equipment Manufacturers, Sugar Industries, InfrastructuresMining, Cement, Fertilizers, and food processing firms.
Formation of Conveyor System
The firm was aiming to flourish in the market up to the expected level of attainment by associating with several material handling system exhibitions. While participating in the campaign, they assessed their presentation and figured out the scope of modification to a certain level. They believed that a major emphasis should be laid on the brochure design that will escalate their performance.
Rebranding the Stature
The team Anaahat monitored the current stature of the Roltech Company while observing the parameters of 4 M’s – Man, Machinery, Material and Method from the marketing perspectives. We anticipated an accurate estimation required for the development and suggested necessity of rebranding the entire structure. Roltech were promoting only few spare parts of the conveyor belts. However, with the existing quality standards and the growth of the firm in recent couple of years demanded major change in the marketing fundamentals. We noticed that it will soon transform into an integrated setup of the Conveyor System altogether.The modifications included dress code, work area branding, factory branding & digital branding.
The existent logo consisted of three arrows in a circular form which was not an accurate symbol of the Conveyor design along with the selection of light blue and white colours. We suggested a trail of conveyor belt instead and a blend of white, black and yellow ecstatic colours which exactly met the suitable requirements.The relevant innovations were so specifically plotted by the team Anaahat that even when company revisited, the logo was still a starlet gain and continues to be further.
An achievable futuristic approach in kickstart branding with precise and correct moderation can paint a big picture all over indeed!