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Bartakke

From Local Manufacturer to Global Visibility in Electrical Enclosures

Client :

Bartakke

Manufacturer of Electrical & Industrial Enclosures, Thy manufacture Dust proof, water proof, explosion proof, stainless steel and Mild Steel enclosures

Industry

Electrical & Industrial Manufacturing

The Challenge

Bartakke is a technically strong manufacturer with certified products, including ATEX enclosures. However, their digital presence was limiting their growth.

Key challenges:

  • Website focused on what the company had, not what buyers were looking for
  • Strong local visibility, but no meaningful international traction
  • Domain extension (.in) was attracting mostly Indian traffic
  • No clear positioning for Middle East ATEX markets
  • Website not aligned with how global buyers evaluate suppliers

Their expectation was clear:
 Generate qualified international enquiries and position Bartakke as a global enclosure manufacturer.

The Role

Anaahat was onboarded as Bartakke’s growth partner, not just a service provider.

Our responsibility was to:

  • Reposition the brand for global markets
  • Redesign the website for international buyers
  • Build a long-term organic growth engine through SEO and content

The Story

We provide digital experience services to startups and small businesses. We help our clients succeed by creating brand identities, digital experiences, and print materials. Install any demo, plugin or template in a matter of seconds. Just select the demo and click OK. It’s that easy! The latest design trends meet hand-crafted templates in Ave Collection. Use pre-built sections to speed up your design process. Open a beautiful store, increase your conversion rates and boost your sales in minutes with object-oriented UX.

Approach

We provide digital experience services to startups and small businesses. We help our clients succeed by creating brand identities, digital experiences, and print materials. Install any demo, plugin or template in a matter of seconds. Just select the demo and click OK. It’s that easy! The latest design trends meet hand-crafted templates in Ave Collection. Use pre-built sections to speed up your design process. Open a beautiful store, increase your conversion rates and boost your sales in minutes with object-oriented UX.

The Growth Strategy

1. Market & Buyer Research

We studied:

  • How global buyers search for electrical enclosures
  • Region wise demand for different types of enclosures
  • Trend Analysys
  • What information decision-makers expect before making enquiries
  • Market focus areas: though Middle East for ATEX was target, we targeted other regions as well for other enclosures

 

This revealed a key insight:
The existing website was company-centric, while buyers were problem- and specification-driven.

2. Strategic Repositioning

We shifted the positioning from:

“What Bartakke manufactures”
 to
 “What buyers need to evaluate and trust a global enclosure supplier”

This included:

  • Clear segmentation of types of enclosures and series
  • Strong emphasis on compliance & Industry/applications
  • Trust-building through structured content and clarity

3. Domain & Website Transformation

  • Migrated the website from .in to .com to support global reach
  • Designed and developed a SEO-optimised, buyer-focused website
  • Introduced 3D product models to improve understanding and credibility
  • Rewrote content to match search intent and buyer expectations

4. SEO & Ongoing Growth Work

  • Built an organic growth foundation targeting global search queries
  • Improved technical SEO, structure, and internal linking
  • Regularly updated content to match industry trends and search behaviour
  • Focused on long-term visibility, not short-term spikes

The Results
(Last 6 Months)

  • 140+ qualified website enquiries
  • 3× increase in website traffic
  • Website visitors from multiple countries across the globe
  • Improved visibility for ATEX and industrial enclosure keywords
  • Stronger brand perception and credibility
  • Ongoing inbound enquiries supporting international growth goals

Bartakke is now consistently visible beyond India and continues to work with Anaahat to strengthen global positioning.

The Outcome

Bartakke moved from being a locally visible manufacturer to a brand with global digital presence and inbound demand.

More importantly:

    • The website now supports their international growth vision
    • Digital is no longer static – it’s a living growth asset
    • Growth efforts are aligned with long-term business objectives

Why This Worked

  • Strategy before execution
  • Buyer-centric positioning
  • Long-term organic growth mindset
  • Partnership approach, not project-based work
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