January 18, 2024
Key benefits of branding to marketers and organizations
Organizations have discovered that brands are perhaps their most important assets for several reasons. There is…
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January 18, 2024
What’s your brand’s view of the world
Brand Archetype identifies the primary quality of motivation that underlies the brand’s view of the world and its…
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January 18, 2024
Top Ten branding challenges for business leaders
Branding is tough. It requires skills, resources and tools. Not all businesses have it. Some are struggling due to lack…
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