Revitalizing Tradition: Packaging Redesign for Dhouti-Yog

For over half a century, Dhouti-Yog Churna has been a trusted remedy for millions across Maharashtra, India, seeking relief from a range of digestive ailments. Recognizing the importance of maintaining its legacy while infusing modern appeal, Anaahat embarked on a transformative journey to refresh Dhouti-Yog’s packaging design.

Tasked with preserving the brand’s essence, Anaahat delicately balanced tradition and innovation in the redesign process. Inspired by Dhouti-Yog’s promise of a fresh start each morning, we envisioned a packaging concept that conveyed vitality and rejuvenation. By incorporating a sunrise motif behind the product name, we aimed to accentuate the transformative effects of the medicine, symbolizing the brand’s commitment to customer well-being.

Additionally, we introduced ‘Kalciyog,’ a new product variant, with a creative graphic highlighting its essential components. We preserved Dhouti-Yog’s heritage while infusing innovative elements, ensuring its continued relevance for future generations.