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Katdare Foods

Building a Scalable Digital Growth Engine for a Legacy FMCG Brand

Client :

Katdare Foods

Traditional Indian FMCG brand with a wide range of food products

Industry

Electrical & Industrial Manufacturing

Partnership Duration

7+ years (ongoing)

The Challenge

Katdare Foods is a well-established FMCG brand with strong offline presence through general trade. However, when the digital journey began, the brand had minimal online visibility and almost no organic traffic.

Key challenges:

  • Zero meaningful website traffic in the early stages
  • No structured digital presence or growth roadmap
  • Large product portfolio with low online discoverability
  • Need to balance offline volume-driven FMCG sales with digital growth

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Their expectation was clear:

The goal was clear:
 Build digital as a long-term growth engine that supports both awareness and conversion- without breaking alignment with offline business goals.

Our Role

Anaahat partnered with Katdare Foods as their digital growth partner, not just an execution agency.

Over the years, our role has evolved from building foundations to driving scale, optimisation, and adaptability across platforms.

The Story

We provide digital experience services to startups and small businesses. We help our clients succeed by creating brand identities, digital experiences, and print materials. Install any demo, plugin or template in a matter of seconds. Just select the demo and click OK. It’s that easy! The latest design trends meet hand-crafted templates in Ave Collection. Use pre-built sections to speed up your design process. Open a beautiful store, increase your conversion rates and boost your sales in minutes with object-oriented UX.

Approach

We provide digital experience services to startups and small businesses. We help our clients succeed by creating brand identities, digital experiences, and print materials. Install any demo, plugin or template in a matter of seconds. Just select the demo and click OK. It’s that easy! The latest design trends meet hand-crafted templates in Ave Collection. Use pre-built sections to speed up your design process. Open a beautiful store, increase your conversion rates and boost your sales in minutes with object-oriented UX.

The Growth Strategy

1. Building the Digital Foundation

We started with:

  • Website design and launch
  • Social media setup and ongoing management
  • Establishing basic visibility and brand presence

     

At this stage, the focus was on getting digital-ready.

2. Driving Organic Growth & Visibility

As the brand matured digitally:

  • SEO was structured to improve product discoverability
  • Content was optimised for search intent and consumer behaviour
  • Product pages were strengthened for visibility and trust

 

Results:

  • Website traffic grew from 0 to 10,000+ monthly users
  • 40 out of 100 products now rank on Page 1, many in Top 3 positions
  • Organic visibility continues to compound

3. Platform Evolution & Scalability

  • To keep pace with growth and technology:

    • Migrated from PHP to WordPress (4 years ago)
    • Recently migrated from WordPress to Shopify to improve:
      • Ease of management
      • Analytics and insights
      • Conversion optimisation
      • Scalability for commerce

    In the last year alone, the website recorded:

    2,00,000+ unique visitors

4. Performance, Awareness & Content-Led Growth

To support both brand and sales goals:

  • Ran awareness and conversion campaigns on Meta and YouTube
  • Managed influencer collaborations
  • Produced product shoots and TV commercial videos
  • Ensured consistency across ads, website, and social content

This allowed digital to support both recall and action.

5. Aligning Digital with Offline FMCG Reality

In FMCG, digital cannot work in isolation.

We aligned digital growth with offline objectives by:

  • Designing stall creatives and offline marketing assets
  • Supporting visibility across general trade touchpoints
  • Ensuring messaging and visuals stayed consistent across channels

 

6. Adapting to Market & Platform Trends

To stay relevant:

  • Created trend-led creatives for quick commerce platforms like Blinkit and Zepto
  • Optimised content formats and visuals to suit new buying behaviours
  • Ensured brand presence where consumers are making faster decisions

 

The Results

  • 0 to 10,000+ monthly organic traffic
  • 2L+ unique visitors in the last year
  • 40% of products ranking on Page 1 (many in Top 3)
  • Strong brand recall across digital platforms
  • Seamless alignment between offline and online marketing
  • Ongoing improvements in conversion and commercial-intent traffic

What We’re Working on Now

Current focus areas:

  • Increasing commercial-intent traffic
  • Improving on-site conversion rates
  • Strengthening product-led SEO visibility
  • Scaling performance without losing brand consistency

 

The Outcome

  • Katdare Foods has built a future-ready digital ecosystem that:
  • Supports a volume-driven FMCG business
  • Evolves with platforms and consumer trends
  • Strengthens both awareness and conversion
  • Digital is no longer an add-on—it is a core growth pillar.
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