Customer experience encompasses every aspect of business

Across sectors and regions, business leaders are…


How distinctive is your brand personality?

In general order of importance, strong brands are:…


Five prime components of brand design

A target audience is a group of people identified as being…


Brand building also depends on internal reality of orgnaization

The values of a brand can be partially built through…


Determine your brand’s optimal frame of reference

Brand positioning starts with establishing a frame of…


Why some organizations don’t take brands seriously?

Some organizations prioritize branding over other…


The 22 immutable laws of branding

Ut enim ad minim veniam, quis nostrud exercitation ullamco…


Key benefits of branding to marketers and organizations

Organizations have discovered that brands are perhaps their…


What’s your brand’s view of the world

Brand Archetype identifies the primary quality of…


Top Ten branding challenges for business leaders

Branding is tough. It requires skills, resources and tools.…